Jodogahama Beach, a scenic gem of Sanriku Fukko National Park, is a nationally designated Place of Scenic Beauty and one of the top 100 swimming beaches in Japan. It is believed that Jodogahama, means "the Pure Land Beach," was named by a Buddhist priest of Joanji Temple about 300 years ago. Mt. Usukiyama, where is a famous spot for cherry blossoms in the spring, and five viewing platforms are located around Jodogahama. The area also offers outstanding opportunities: nature walk, boating and sightseeing cruise.